Public Information Specialist

Salary Range: $55,000.00 – $70,000.00 (Commensurate with Experience)

Overview:

The South Colonie Central School District is seeking a strong communicator and storyteller to serve as a Public Information Specialist. This role is central to sharing the district’s story through compelling written content, strategic messaging, and creative digital media.

Key Responsibilities:

• Collaborate with district staff, media, community members, and outside organizations to gather and share timely, accurate information.

• Write, edit, and publish a variety of content, including website stories, news releases, newsletters, social media posts, and internal communications.

• Assist in crisis communications and emergency messaging as needed.

• Develop engaging narratives that highlight student success, staff achievements, and key district initiatives.

• Create and maintain content for the district’s website, ensuring clarity, consistency, and alignment with district messaging.

• Capture and package high-quality photos and videos for use across digital platforms including the website, email, and social media.

• Design graphics and visual materials that support and enhance written content.

• Help plan and execute the district’s social media strategy, including scheduling posts, monitoring engagement, and managing responses.

• Attend school and district events to gather content and promote community engagement.

• Support internal communications, presentation materials, and documentation of public relations efforts.

• Maintain organized records of published content and media interactions.

Work Schedule & Expectations:

• Full-time, 12-month position with occasional evening and weekend coverage for events.

• Ability to travel between schools and district locations as needed.

• Flexibility to support urgent communication needs when required.